✉news BusinessFinance first seen 5 h ago, last 58 min ago, peak #9
Most Retailers Skip ROI When Judging Embedded Finance
Original: Just 11% of Retailers Measure Embedded Finance Success by ROI
A new PYMNTS report finds that only 11% of retailers measure the success of their embedded finance offerings by return on investment. The figure suggests most firms rely on other yardsticks, such as customer engagement or adoption, when evaluating financial products integrated into their retail services, leaving questions about profitability largely unaddressed.
Why now: The finding highlights a gap in how retailers assess the financial performance of their embedded finance programs.
PYMNTSretailersembedded finance
Rank over time, top of the chart is #1. 3 snapshots from 5 h ago to 58 min ago.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/1342290