✉news BusinessRetail first seen 1 d ago, last 1 d ago, peak #9
Moloco First Ad Tech Firm to Earn IAB Europe Retail Media Certification
Original: Moloco Becomes First Ad Tech Company to Achieve IAB Europe Retail Media Certification, Marking Major Expansion of the Programme
Ad tech company Moloco has become the first firm in its sector to achieve IAB Europe's Retail Media Certification, a milestone that also marks a major expansion of the certification programme itself. The accreditation signals Moloco's compliance with European standards for retail media, a fast-growing advertising channel, and positions the programme to cover more of the ad tech industry.
Why now: The certification marks both a first for the ad tech sector and a significant expansion of IAB Europe's retail media programme, making it newsworthy for the digital advertising industry.
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- Moloco Becomes First Ad Tech Company to Achieve IAB Europe Retail Media Certification, Marking Major Expansion of the Programme · ExchangeWire
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