✉news HealthFitness first seen 21 h ago, last 15 h ago, peak #11
Life Fitness Says the Future of Women's Health Is Multigenerational
Original: Life Fitness/Hammer Strength Says the Future of Women’s Health Is Multigenerational
Fitness equipment maker Life Fitness, through its Hammer Strength brand, is promoting the idea that women's health should be approached across generations rather than as a single life stage. The company's position suggests training and wellness programs should serve women from youth through older age. Discussion so far appears limited to the company's own messaging in the fitness industry.
Why now: Life Fitness is pushing a new positioning on women's health that brands and gyms may follow.
Evidence
- Life Fitness/Hammer Strength Says the Future of Women’s Health Is Multigenerational · Athletech News
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