✉news SportBasketball first seen 12 h ago, last 28 min ago, peak #1

Nestlé and NBA sign multi-year international marketing deal

Original: Nestlé and NBA announce multi-year international marketing partnership

Nestlé and the NBA have announced a multi-year international marketing partnership. The agreement will promote NBA basketball and Nestlé brands across markets outside the United States. Both companies confirmed the deal in statements, with details on specific campaigns and markets expected as the collaboration rolls out.

Why now: A major consumer goods company teaming up with a leading sports league is notable news for marketers and basketball fans worldwide.

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Rank over time, top of the chart is #1. 2 snapshots from 1 h ago to 28 min ago.

Evidence

• Nestlé and NBA announce multi-year international marketing partnership · Nestlé Global
• Nestlé and NBA announce multi-year international marketing partnership · PR Newswire

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