✉news CultureEntertainment first seen 6 h ago, last 2 h ago, peak #12
Kakao Entertainment partners with Atlantic Music Group on K-pop artist development
Original: Kakao Entertainment strikes K-pop partnership with Warner’s Atlantic Music Group to develop artists ‘from the earliest stages’
Kakao Entertainment has struck a partnership with Atlantic Music Group, the Warner Music Group label, to jointly develop K-pop artists from the earliest stages of their careers. The deal ties Korea's largest entertainment company to one of the US's biggest labels, signalling Atlantic's deeper push into K-pop and Kakao's bid to expand its acts in Western markets.
Why now: A major US label formally entering K-pop artist development with Kakao is a significant crossover move in the global music business.
Kakao EntertainmentAtlantic Music GroupWarner Music Group
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- Kakao Entertainment strikes K-pop partnership with Warner’s Atlantic Music Group to develop artists ‘from the earliest stages’ · Music Business Worldwide
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