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Ferrari says Bezos remark and Jony Ive shaped Luce EV

Original: Bezos quip, Ive design shaped Ferrari's Luce EV, Elkann says

Ferrari chairman John Elkann says a quip from Amazon founder Jeff Bezos and design input from former Apple designer Jony Ive helped shape the Italian carmaker's new electric vehicle, the Luce. Elkann's account of the car's origins drew attention as Ferrari pushes into electrification while protecting its distinctive design identity.

Why now: Ferrari's first EV is a major launch, and the involvement of high-profile figures like Jeff Bezos and Jony Ive makes the story spread widely.

FerrariJeff BezosJony IveJohn Elkann

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Evidence

• Bezos quip, Ive design shaped Ferrari's Luce EV, Elkann says · Reuters
• Bezos quip, Ive design shaped Ferrari's Luce EV, Elkann says · KSL News

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