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Ghirardelli Launches Its First-Ever Crispy Cookies

Original: Ghirardelli Is Coming For Chips Ahoy With The Launch Of Its First-Ever Crispy Cookies

Chocolate brand Ghirardelli has launched its first crispy cookies, a direct move into the crunchy cookie market long dominated by Chips Ahoy. The launch marks a departure from the company's usual premium chocolate products, and food media are framing it as a challenge to the established crispy cookie segment.

Why now: Ghirardelli's entry into the crispy cookie market is a notable challenge to Chips Ahoy's dominance.

GhirardelliChips Ahoy

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