✉news HealthNutrition first seen 5 h ago, last 5 h ago, peak #34
Africa embraces 'Go to Work on an Egg' campaign for maternal health
Original: Africa embraces ‘Go to Work on an Egg’ to boost maternal health and nutrition
A campaign modelled on Britain's famous 'Go to Work on an Egg' slogan is being promoted across Africa to encourage egg consumption among pregnant women and new mothers. The aim is to improve maternal nutrition and health outcomes, with eggs valued as an affordable source of protein and key nutrients. The revival of the decades-old slogan in a new context is drawing attention.
Why now: The unusual revival of a classic British advertising slogan for a maternal nutrition drive in Africa is novel and newsworthy.
AfricaGo to Work on an EggThe Telegraph
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