✉news BusinessRetail first seen 6 h ago, last 6 h ago, peak #27
Circana and Best Buy Ads Study Says Retail Media Impact Extends Beyond Clicks
Original: New Study from Circana and Best Buy Ads Shows Retail Media’s Reach Goes Far Beyond the Click
Circana and Best Buy Ads have released a new study arguing that retail media's influence on shoppers extends far beyond the last click. The research suggests ads run on retail media networks shape consumer behavior earlier in the purchase journey than standard click-based measurement captures. The findings are aimed at advertisers and brands evaluating how to measure and budget for retail media.
Why now: Advertisers and brands are actively debating how to properly measure retail media's full effect on sales.
Evidence
- New Study from Circana and Best Buy Ads Shows Retail Media’s Reach Goes Far Beyond the Click · mykxlg.com
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