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Bakery Wins AOR For Wilde Protein Chips

Original: Bakery Wins AOR For Wilde Protein Chips 10/08/2026

Agency Bakery has been named agency of record for Wilde Brands, the maker of Wilde protein chips made from chicken and other whole-food ingredients. The appointment, reported by MediaPost, means Bakery will lead the brand's advertising and marketing going forward as it pushes further into the competitive better-for-you snack market.

Why now: Agency-of-record appointments in the fast-growing protein snack category draw industry attention as brands boost marketing spend.

BakeryWilde BrandsWilde Protein ChipsMediaPost

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