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Indiana dairy group promotes milk with Winners Drink Milk campaign

Original: ADAI highlights the nutritional value of dairy through Winners Drink Milk campaign with IHSAA

The American Dairy Association of Indiana is teaming up with the Indiana High School Athletic Association for its Winners Drink Milk campaign, which promotes the nutritional value of dairy. The initiative ties milk's health benefits to high school sports, celebrating student athletes and the long-standing Indiana tradition of serving milk at championship events while reinforcing dairy's role in a healthy diet.

Why now: The dairy industry is actively promoting milk's nutrition through a high-profile partnership with Indiana high school athletics.

American Dairy Association of IndianaIndiana High School Athletic AssociationWinners Drink Milk

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