✉news TechnologyTechnology first seen 13 h ago, last 13 h ago, peak #32
eFormed Ventures Acquires Outdoor Life Magazine
Original: eFormed Ventures Acquires Outdoor Life, Bringing New Technology to a 130-Year Outdoor Legacy
eFormed Ventures has acquired Outdoor Life, the outdoor lifestyle publication founded more than 130 years ago. The company says the deal will bring new technology to the storied brand, which covers hunting, fishing and outdoor recreation. The announcement is drawing attention from media and outdoor industry watchers curious about what the new owners plan for the legacy title.
Why now: The acquisition of a century-old outdoor brand by a technology-focused buyer is newly announced and of interest to media and outdoor communities.
Evidence
- eFormed Ventures Acquires Outdoor Life, Bringing New Technology to a 130-Year Outdoor Legacy · Morningstar
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