✉news LifeTravel first seen 19 h ago, last 8 h ago, peak #12
Cancelled bookings would count as sales under IAB Europe travel ad draft
Original: Cancelled bookings still count as sales in IAB Europe's travel ad draft
A draft from IAB Europe on travel advertising measurement would count cancelled bookings as sales, according to trade reporting. Critics in the ad industry say the rule could inflate reported conversion figures and mislead advertisers buying travel campaigns. IAB Europe has not responded publicly to the criticism, and the draft remains open for industry consultation.
Why now: Ad industry professionals are debating draft measurement standards that would affect how travel campaign performance is reported.
Rank over time, top of the chart is #1. 9 snapshots from 19 h ago to 8 h ago.
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