✉news CultureEntertainment first seen 17 h ago, last 9 h ago, peak #6
Atlantic Records and Kakao Entertainment Announce K-pop Partnership
Original: Atlantic & Kakao Entertainment Form Partnership to Create More K-pop Opportunities
Atlantic Records and South Korea's Kakao Entertainment have formed a partnership aimed at creating more K-pop opportunities. Announced via Billboard, the deal is expected to connect Atlantic's global roster and infrastructure with Kakao's K-pop artists and production system, expanding cross-border releases, collaborations and international promotion for Korean acts in Western markets.
Why now: A major US label joining forces with a leading K-pop company signals growing Western investment in the genre, drawing attention from industry watchers and fans.
Atlantic RecordsKakao Entertainment
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