MikeTrendsTrends right now

Yhn BusinessRetail first seen 6 d ago, last 1 h ago, peak #3

Amazon's 'About You' section reveals oddly specific shopper guesses

Original: Amazon's 'About You' section guesses oddly specific details about shoppers

Amazon's 'About You' page is drawing attention for the unsettlingly precise details it infers about individual shoppers, such as personal characteristics and life circumstances, based on their browsing and purchase history. People are reacting with a mix of amusement and unease at how much the retailer appears to know about them from their shopping data alone.

Why now: Shoppers are discovering and sharing the surprisingly personal inferences Amazon makes about them from their data.

Amazon

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Rank over time, top of the chart is #1. 45 snapshots from 2 d ago to 1 h ago.

Evidence

API: https://socialmediatrends-api.osmike.com/v1/trends/1399819