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Movie Theaters Add New York Times Games to Pre-Show
Original: Movie Theaters Add New York Times Games to Pre-Show Experience (EXCLUSIVE)
Movie theaters are adding New York Times Games to their pre-show experience, according to a Variety exclusive. The move means audiences could play puzzles like Wordle and the Crossword on the big screen before trailers begin, as exhibitors look for new ways to fill lobby and seat time and keep moviegoers entertained ahead of features.
Why now: The unexpected pairing of a major theater initiative with a popular games brand is fresh, exclusive entertainment industry news.
New York TimesNew York Times Gamesmovie theatersVariety
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