✉news CultureTheatre first seen 19 h ago, last 8 h ago, peak #8
New Work or Old Subscribers? It's a False Choice
Original: New Work or Old Subscribers? It’s a False Choice
American Theatre Magazine argues that US theatres face a false choice between premiering new work and serving existing subscriber bases. The piece contends regional theatres can and should do both, challenging the common framing that programming adventurous new plays inevitably alienates traditional audiences.
Why now: Regional theatres are actively debating programming strategies as they rebuild audiences after the pandemic.
Evidence
- New Work or Old Subscribers? It’s a False Choice · American Theatre Magazine
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