✉news LifeAutos first seen 10 h ago, last 1 h ago, peak #11
Jaguar unveils $130,000 EV after rebrand backlash
Original: Jaguar unveils $130K EV after 'woke' rebrand backlash
Jaguar has unveiled a new electric vehicle priced at roughly $130,000, its first major product since a rebrand that drew criticism from some who called the campaign 'woke'. The launch marks a pivotal moment for the British brand as it repositions itself as an all-electric luxury marque, with reactions to both the car and the new image split between supporters and critics.
Why now: The reveal is the first test of whether Jaguar's controversial rebrand will pay off commercially.
Rank over time, top of the chart is #1. 4 snapshots from 5 h ago to 1 h ago.
Evidence
- Jaguar unveils $130K EV after 'woke' rebrand backlash · Fox Business
API: https://socialmediatrends-api.osmike.com/v1/trends/1425673