GgoogleJP first seen 10 h ago, last 9 h ago, peak #1
Toei anthropomorphises its iconic wave logo into new character
Original: 東映
Japanese studio Toei has turned its classic distribution logo — waves against a rugged shore, known as 'Araiso ni Nami' — into a new anthropomorphised character named Arai Nami T081. Entertainment media are reporting the debut, which gives the studio's long-standing emblem a mascot-style personality for contemporary audiences.
Why now: A famous, decades-old studio logo being reimagined as a cute character is novel and shares well among anime and film fans.
Evidence
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