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Gen Z is spending more on art than ever, UBS says

Original: Gen Z is spending more on art than ever before. It’s a key piece of the Great Wealth Transfer, UBS says

UBS reports that Gen Z is buying art at record levels, a trend the bank links to the Great Wealth Transfer, the massive shift of assets from older generations to younger heirs. Analysts say younger collectors are reshaping the art market as trillions of dollars begin changing hands, with implications for galleries, auction houses and what counts as collectible.

Why now: UBS published findings tying record Gen Z art spending to the historic generational transfer of wealth now underway.

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