GgoogleAU first seen 17 h ago, last 15 h ago, peak #1

McDonald's launches world-first McCafe tray bag in Australia

Original: mccafe tray bag

McDonald's Australia has unveiled a world-first McCafe tray bag, designed to make carrying multiple coffees and drinks easier for customers. The launch comes just days after Woolworths announced its own new initiative, prompting coverage of the unexpected timing. Australian shoppers have been sharing reactions to the novelty item, which is being billed as a first for the fast-food chain globally.

Why now: The novelty of a world-first product launch and its timing right after a rival supermarket's announcement is drawing attention in Australia.

McDonald'sMcCafeWoolworthsAustralia

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Rank over time, top of the chart is #1. 7 snapshots from 17 h ago to 15 h ago.

Evidence

• Macca’s launches a handbag with built-in cup holders · Crumb Wire
• McDonald's unveils world-first item for Aussies days after Woolworths' announcement: 'Unexpected' · Yahoo Lifestyle Australia

API: https://socialmediatrends-api.osmike.com/v1/trends/1451995