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Fashion's Enduring Habit of Celebrity Stunt Casting

Original: Celebrity Stunt Casting: The Habit Fashion Can’t Quit

Vogue examines fashion's long-running practice of celebrity stunt casting, where brands book famous faces for campaigns and runway shows to generate attention. The piece argues the habit has become an industry standard that shows no sign of fading, despite recurring debate over whether star power translates into genuine creative value.

Why now: Vogue's feature reignites debate over whether celebrity-driven casting serves brands or distracts from the clothes.

Voguefashion industry

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