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Land Rover lets Chinese partner revive Freelander brand

Original: land rover freelander

Jaguar Land Rover has explained why it is not standing in the way of a Chinese company bringing the Freelander name back to the market. The British brand has licensed the historic model name for use in China, and motoring outlets are discussing what this means for the Freelander legacy and JLR's strategy there.

Why now: JLR's confirmation that it is allowing a Chinese partner to relaunch the Freelander name has drawn attention from car enthusiasts and industry watchers.

Jaguar Land RoverFreelanderChina

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Evidence

• В Jaguar Land Rover объяснили, почему не мешают китайцам возрождать бренд Freelander · NaAvtotrasse.ru

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