✉news LifeFashion first seen 5 h ago, last 2 h ago, peak #24
Carine Roitfeld Swaps Couture for Activewear in Wellhub Paris Stunt
Original: Carine Roitfeld Trades Couture for Activewear at Paris Fashion Week in Wellhub’s Latest Stunt — LBB
Fashion icon and former Vogue Paris editor Carine Roitfeld appeared at Paris Fashion Week in activewear rather than her signature couture, as part of a marketing stunt for fitness platform Wellhub. The unexpected image of one of fashion's most glamorous figures in gym clothing drew attention from the advertising and fashion press, with the campaign positioning Wellhub within high-fashion circles during one of the industry's biggest weeks.
Why now: The striking contrast between Roitfeld's couture image and a fitness brand's activewear stunt made the campaign a talking point during Paris Fashion Week.
Carine RoitfeldWellhubParis Fashion Week
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- Carine Roitfeld Trades Couture for Activewear at Paris Fashion Week in Wellhub’s Latest Stunt — LBB · LBB - Little Black Book
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