✉news CultureGaming first seen 2 d ago, last 2 d ago, peak #18
Xbox launches film and TV division to expand brand
Original: Xbox Sets XP Film and TV, Consumer Products and Experiences Division
Microsoft's Xbox has created a new division called Xbox XP, dedicated to film and television projects, consumer products and experiences. The move signals the gaming brand's ambition to extend its franchises beyond games into entertainment, following the path of rivals and other gaming companies that have turned hit titles into shows, movies and merchandise.
Why now: Gaming companies are increasingly expanding into film and TV, and Xbox formalising that push is big news for the entertainment industry
Evidence
- Xbox Sets XP Film and TV, Consumer Products and Experiences Division · Variety
- Xbox Sets XP Film and TV, Consumer Products and Experiences Division · Variety
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