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NBA and FIBA reaffirm Europe plans after EuroLeague rebuff
Original: NBA, FIBA reiterate Europe commitment after EuroLeague rejection
The NBA and FIBA have restated their commitment to expanding basketball in Europe after EuroLeague declined to join their proposed collaboration. The two bodies signaled they will press ahead with plans for a joint venture on the continent despite the rejection, a move that could reshape the European club landscape and intensify competition with EuroLeague's existing competition.
Why now: EuroLeague's rejection of a partnership with the NBA and FIBA has raised uncertainty over the future structure of European club basketball.
Evidence
- NBA, FIBA reiterate Europe commitment after EuroLeague rejection · Sports Business Journal
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