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Xbox launches XP division to expand beyond video games

Original: Xbox is launching a new division, called "XP," that's dedicated to Xbox experiences that aren't video games, including f

Microsoft's Xbox brand is creating a new division called XP, focused on experiences beyond video games. The unit will oversee film and TV adaptations, consumer products, live events, and partnerships with creators and brands. Work of this kind was already spread across different Xbox teams, but it will now be consolidated under one dedicated division.

Why now: Xbox consolidating its entertainment and brand work into one division signals a major push to grow the brand beyond gaming.

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Evidence

• Xbox is launching a new division, called "XP," that's dedicated to Xbox experiences that aren't video games, including films and TV adaptations, consumer products, live events, and partnerships with creators and brands. Different teams at Xbox already do this work, but it will… · verge@www.urbanmind.net · 2

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