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Xbox Launches XP Entertainment Division for Movies and TV

Original: Xbox Announces New XP Entertainment Division to Make Movies, TV, and More Xbox has announced a new TV, movies, and enter

Microsoft's Xbox brand has announced a new entertainment division called XP, tasked with producing movies, TV shows and other content beyond gaming. The unit will be led by Kayleen Walters, a Lucasfilm veteran who joined Xbox from Mojang, the studio behind Minecraft. The move signals Xbox's ambition to expand its franchises into broader entertainment, following the playbook of other gaming brands turning their intellectual property into film and streaming successes.

Why now: Xbox's expansion into film and TV reflects the gaming industry's wider push to turn game franchises into entertainment properties, drawing attention from fans and industry watchers.

XboxMicrosoftXPKayleen WaltersMojang

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• Xbox Announces New XP Entertainment Division to Make Movies, TV, and More Xbox has announced a new TV, movies, and entertainment division called XP. It will be headed up by Kayleen Walters, a Lucasfilm veteran who moves over from her most recent post at Minecraft maker Mojang,… · gamewire@gamefan.net · 2

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