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Citizens to resume unsecured personal lending via Pagaya partnership
Original: Citizens to resume unsecured personal lending Citizens is reentering the unsecured personal loan market through a partne
Citizens Financial Group is reentering the unsecured personal loan market through a partnership with Israeli fintech firm Pagaya Technologies, according to American Banker. The move marks a return to a lending category the bank previously stepped back from, using Pagaya's technology to originate loans. It highlights how banks are leaning on fintech partnerships to expand consumer credit while managing risk.
Why now: The partnership signals renewed bank appetite for consumer lending, a notable shift for the banking and fintech sectors.
Citizens Financial GroupPagaya TechnologiesAmerican Banker
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