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Silver says NBA exploring new tech to boost viewer engagement

Original: Silver: NBA exploring how new tech can boost NBA viewer engagement

NBA commissioner Adam Silver said the league is exploring how new technologies can increase viewer engagement with its games. Speaking to Sports Business Journal, Silver indicated the NBA is evaluating emerging tech as a way to reach and hold fans. Specific technologies and timelines were not detailed in the remarks.

Why now: The NBA commissioner's comments on technology-driven fan engagement are newsworthy for sports business audiences.

Adam SilverNBA

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• Silver: NBA exploring how new tech can boost NBA viewer engagement · Sports Business Journal

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