✉news LifeFashion first seen 11 h ago, last 1 h ago, peak #19
Americans Love European Fashion but Abandon Carts Over Taxes, Sizing
Original: Americans Like European Fashion Brands, but Will Abandon Baskets Due to Taxes, Sizing, Returns
Americans remain fond of European fashion brands, but many abandon their online shopping baskets because of import taxes, confusing sizing and difficult return processes. The report suggests that despite strong brand appeal, practical frictions at checkout are costing European retailers significant cross-border sales to United States customers.
Why now: A new industry report highlights how duties, sizing and returns are undermining American demand for European fashion.
European fashion brandsUnited States
Evidence
- Americans Like European Fashion Brands, but Will Abandon Baskets Due to Taxes, Sizing, Returns · WWD
API: https://socialmediatrends-api.osmike.com/v1/trends/1503728