✉news BusinessBusiness first seen 9 h ago, last 4 h ago, peak #3
Microsoft embeds AI agents into CRM workflows for sales and service
Original: Bringing CRM into the flow of work and agents into business process for sales and service teams
Microsoft has announced new capabilities that bring customer relationship management directly into the flow of work and introduce AI agents into core business processes for sales and service teams. The move aims to reduce time spent switching between tools and let agents handle routine tasks, signalling Microsoft's continued push to embed AI across enterprise software.
Why now: Microsoft's ongoing AI product announcements are drawing attention from enterprise software and CRM customers.
Evidence
- Bringing CRM into the flow of work and agents into business process for sales and service teams · Microsoft
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