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The Missing Link in Nutraceutical Clinical Success

Nutraceutical industry commentary is pointing to a 'missing link' in the clinical success of supplement products, according to a piece in Nutritional Outlook. The discussion centres on what separates nutraceuticals that demonstrate convincing clinical results from those that do not, a question of growing importance as the supplements market leans harder on science-backed claims. No specific product, study or company was named in the coverage.

Why now: Industry readers are interested in why some supplement products succeed in clinical trials while others fail.

Nutritional Outlooknutraceutical industry

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