✉news BusinessRetail first seen 2 d ago, last 2 d ago, peak #13

Retail media networks prepare for Black Friday surge

Original: Holiday readiness for retail media networks: What you should know before Black Friday.

Retail media networks are being urged to get their operations holiday-ready ahead of Black Friday. A new guide from marketplace software firm Mirakl outlines what retailers should know before the shopping rush, covering ad inventory, budget planning and performance measurement as brands scale up retail media spend during the peak season.

Why now: Black Friday is approaching and retailers are finalising advertising strategies for the biggest shopping period of the year.

MiraklBlack Fridayretail media networks

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Evidence

• Holiday readiness for retail media networks: What you should know before Black Friday. · Mirakl

API: https://socialmediatrends-api.osmike.com/v1/trends/1535017