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Japanese TV classic How Do You Wednesday marks 30 years

Original: 水曜どうでしょう

The long-running Japanese travel and variety show "Suiyoudoudeshou" (How Do You Wednesday), created by Hokkaido broadcaster HTB, is marking its 30th anniversary this year. Asahi Shimbun examined why the programme, led by Hiroyuki Yabe and Yo Oizumi, has built such a loyal fanbase, noting its enduring popularity decades after its original run.

Why now: The show is celebrating its 30th anniversary, prompting retrospective coverage of its lasting cultural impact.

水曜どうでしょうHTBYo OizumiHiroyuki Yabe

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