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Pharmaceutical marketing found to skew doctors' prescribing
Original: Pharmaceutical company marketing negatively influences prescribing
A new research release reports that pharmaceutical company marketing negatively influences doctors' prescribing decisions, suggesting exposure to promotional activity leads to worse prescribing choices. The finding adds to long-running concerns about ties between drugmakers and physicians. Commenters in medical circles are discussing the implications for regulation and for how clinicians should manage contact with industry representatives.
Why now: Fresh research on industry influence over prescribing reignites debate about drugmaker marketing and medical independence
pharmaceutical companiesphysicians
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Evidence
- Pharmaceutical company marketing negatively influences prescribing · EurekAlert! Science News Releases
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