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Joe Wicks launches series testing health trends with Bupa
Original: Health or Hype? Joe Wicks puts the latest trends to the test - Series Trailer
Fitness coach Joe Wicks, working with health insurer Bupa, has launched a new series called 'Health or Hype?' in which he examines whether popular wellness trends actually stand up to scrutiny. A trailer teasing the series has drawn strong attention from viewers, with audiences weighing in on which viral health fads deserve to be debunked.
Why now: Interest in viral wellness trends and whether they are backed by evidence continues to grow, and a trusted fitness figure tackling them is drawing attention.
Evidence
- Health or Hype? Joe Wicks puts the latest trends to the test - Series Trailer · The Body Coach TV by Joe Wicks and Bupa · 1.4M
API: https://socialmediatrends-api.osmike.com/v1/trends/1565393