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Japanese firms offer dating apps as employee benefit

Original: ひるおび

Japanese companies are introducing matchmaking apps as a workplace benefit, with around 1,500 major firms said to offer romance support for their employees. The topic was featured on the TBS news programme Hirunobi, prompting debate about why employers are stepping into workers' love lives. Supporters see it as a response to Japan's declining marriage and birth rates and employees' lack of time or opportunities to meet people, while critics question whether companies should be involved in private relationships at all.

Why now: The unusual idea of employers subsidising dating apps touches on anxieties over Japan's falling marriage and birth rates.

Hirunobi (TBS)Yahoo! News Japan

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• 企業が福利厚生で「マッチングアプリ」導入!大手1500社が社員の“恋愛支援”なぜ?【ひるおび】 · Yahoo!ニュース

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