✉news CultureArt first seen 2 d ago, last 2 d ago, peak #35
Who will crack the Gen Z art market?
The Financial Times asks which galleries, dealers and platforms will win over Generation Z collectors, a cohort reshaping how art is bought and sold. Younger buyers favour digital discovery, affordability and values-driven collecting, and the industry is still searching for a business model that speaks to them.
Why now: Dealers and auction houses are scrambling to reach a new generation of collectors whose habits differ sharply from traditional buyers.
Financial TimesGeneration Zart market
Evidence
- Who will crack the Gen Z art market? · Financial Times
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