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Xbox Launches New Division for Films, TV and Toys

Original: Xbox Launches New Division to Turn Its Games Into Movies, TV Shows, and Toys The new XP division will be led by the form

Microsoft's Xbox has created a new entertainment division, XP, tasked with turning its game franchises into movies, TV shows, and merchandise. The division will be led by Mojang's former CEO, who worked as an executive producer on A Minecraft Movie. The move signals Xbox's push to expand its biggest titles beyond gaming into broader entertainment and licensing.

Why now: Xbox is following the success of video game adaptations like A Minecraft Movie by building an in-house division to develop its franchises into film, TV and merchandise.

XboxMicrosoftMojangA Minecraft Movie

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