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Amazon's new Alexa tablets drop Fire branding

Original: google play store

Amazon has launched a new line of Alexa-branded tablets, retiring the long-standing Fire tablet name. Reporting notes the devices are more Android than ever, a shift that raises questions about their relationship to Google's Play Store and app ecosystem. The rebrand and closer Android alignment are drawing attention from tech commentators discussing what the change means for Amazon's hardware strategy.

Why now: Amazon rebranding its Fire tablets with tighter Android ties has implications for app store competition with Google Play.

AmazonGoogleAlexaFire tabletsGoogle Play Store

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Evidence

• Amazon’s new Alexa Tablets drop the Fire branding but are more Android than ever · Ars Technica

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