✉news BusinessRetail first seen 1 d ago, last 1 d ago, peak #9
FMI urges retailers to frame foodservice as meal solutions
Original: FMI: Reframe foodservice at retail as meal solutions
FMI, the Food Industry Association, is calling on grocers to reposition their in-store foodservice offerings as 'meal solutions' rather than traditional foodservice. The reframing is meant to align ready-to-eat and prepared foods with how shoppers actually use them: convenient meal options. The guidance matters for supermarket operators competing with restaurants and delivery apps for consumers' food dollars.
Why now: Grocers are competing for convenience-driven spending and industry guidance on positioning prepared foods is timely
FMI - The Food Industry Associationgrocery retailersfoodservice industry
Evidence
- FMI: Reframe foodservice at retail as meal solutions · www.bluebookservices.com
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