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Xbox launches new transmedia division called XP
Original: Xbox abre una nueva división transmedia llamada XP https:// fed.brid.gy/r/https://www.euro gamer.es/xbox-abre-una-nueva-
Microsoft's Xbox has created a new transmedia division named XP, according to Eurogamer. The unit is expected to expand Xbox's franchises beyond games into other media, following the industry-wide push to turn gaming intellectual property into films, series and other entertainment. Details on the division's projects and leadership have not yet been announced, and reaction so far has been limited to early coverage of the news.
Why now: Xbox expanding its brands into film and TV follows Microsoft's broader entertainment strategy and interest in game adaptations.
Evidence
- Xbox abre una nueva división transmedia llamada XP https:// fed.brid.gy/r/https://www.euro gamer.es/xbox-abre-una-nueva-division-transmedia-llamada-xp · eurogamer.es@web.brid.gy · 1
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