✉news SportBasketball first seen 14 h ago, last 12 h ago, peak #14
Luckin Coffee courts young Chinese consumers through NBA events
Original: Luckin Coffee looks to events like NBA China Games as it targets youth consumers
Luckin Coffee is aligning itself with high-profile events such as the NBA China Games as part of a strategy to attract younger consumers in China. The coffee chain, which has been rebuilding its brand in recent years, is using sports and cultural occasions to build relevance with Gen Z and millennial shoppers and drive growth in a competitive market.
Why now: The NBA's return to China after years of strained relations has renewed attention on brands like Luckin tying themselves to basketball events to reach young buyers.
Rank over time, top of the chart is #1. 3 snapshots from 14 h ago to 12 h ago.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/1587535