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Adidas sues Australian label White Fox over four-stripe branding

Original: Adidas accuses Australian label White Fox of 'trading off its reputation' with use of four-stripe branding https://www.t

Adidas has accused Australian fashion label White Fox of trading off its reputation through the use of four-stripe branding, in a lawsuit reported by the Guardian. The sportswear giant, known for fiercely protecting its three-stripe trademark, is taking legal action against the Sydney-based brand, and the case has drawn attention across the fashion and business press.

Why now: A high-profile trademark dispute between a global sportswear giant and a popular Australian fashion label is newsworthy

AdidasWhite FoxAustraliaSydney

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Evidence

• Adidas accuses Australian label White Fox of 'trading off its reputation' with use of four-stripe branding https://www.theguardian.com/business/2026/oct/09/adidas-white-fox-fashion-australia-trading-branding-sydney-ntwnfb # Business # Fashion # Lawsuit · guardian_world@robot.villas · 3

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