✉news BusinessStartups first seen 12 h ago, last 10 h ago, peak #30
Former GoHealth execs launch new Medicare insurance venture
Original: After GoHealth’s collapse, former execs try a new approach to selling Medicare plans
Former GoHealth executives have launched a new venture aimed at selling Medicare plans, following the collapse of their previous company, GoHealth. The Chicago-based effort takes a different approach to how Medicare coverage is marketed and sold to seniors. The move draws attention because GoHealth was once a prominent player in the Medicare brokerage space, and its implosion left questions about how the business model might be rebuilt.
Why now: The collapse of GoHealth was a notable business failure, so observers are watching whether its former leaders can succeed with a new model.
GoHealthCrain's Chicago BusinessChicago
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- After GoHealth’s collapse, former execs try a new approach to selling Medicare plans · Crain's Chicago Business
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