Mmastodon CultureEntertainment first seen 1 d ago, last 1 d ago, peak #5
Microsoft creates new Xbox division to expand beyond gaming
Original: More than video games: Microsoft founds new Xbox division Microsoft launches a new division with XP to expand its busine
Microsoft has founded a new division under the Xbox brand, aimed at growing its business beyond video games by exploiting brands such as Minecraft and Fallout. The division will be led by the former CEO of Mojang, the studio behind Minecraft, signalling Microsoft's intent to turn its game franchises into broader entertainment properties.
Why now: Microsoft's move to expand Xbox beyond gaming into wider entertainment is notable news for the tech and gaming industries.
MicrosoftXboxMojangMinecraftFallout
Evidence
- More than video games: Microsoft founds new Xbox division Microsoft launches a new division with XP to expand its business with brands like “Minecraft” and “Fallout.” The division will be headed by Mojang’s former CEO. https://www. heise.de/en/news/More-than-vid… · heiseonlineenglish@social.heise.de · 1
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