✉news CultureEntertainment first seen 7 h ago, last 3 h ago, peak #11

X and Prime Video deepen live entertainment push

Original: X’s MLB Gametime, Prime Video’s Emmy Awards deal: broadcast entertainment is shifting to social and streaming platforms

X has launched MLB Gametime, a live baseball companion experience, while Amazon's Prime Video has struck a deal to stream the Emmy Awards. Together the moves underline how major awards shows and sports coverage are migrating from traditional broadcast television to streaming services and social platforms. Media industry outlets are highlighting the deals as further evidence that entertainment rights follow audiences onto digital platforms.

Why now: New deals show marquee sports and awards content moving from broadcast TV to streaming and social platforms, a major industry shift.

XPrime VideoAmazonMLBEmmy Awards

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Rank over time, top of the chart is #1. 4 snapshots from 7 h ago to 3 h ago.

Evidence

• X’s MLB Gametime, Prime Video’s Emmy Awards deal: broadcast entertainment is shifting to social and streaming platforms · Campaign US
• X’s MLB Gametime, Prime Video’s Emmy Awards deal: broadcast entertainment is shifting to social and streaming platforms · PRWeek

API: https://socialmediatrends-api.osmike.com/v1/trends/1595255