✉news TechnologyInternet first seen 1 d ago, last 1 d ago, peak #10
Rebuilding the Open Internet: Publishers and Platforms Clash Over Fair Value
Original: Rebuilding the Open Internet: Publishers, Platforms & the Fight for Fair Value
Publishers and digital platforms are locked in an ongoing struggle over how advertising value is divided across the open web, with publishers arguing they are underpaid for the content that drives attention and platforms capturing an outsized share. Industry analysts are revisiting what a fairer, more open internet economy could look like, from new ad tech models to direct deals between publishers and advertisers.
Why now: Debates over platform dominance and publisher revenue are intensifying as the digital ad market rethinks its economics.
publishersdigital platformsopen webadvertising industry
Evidence
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