✉news EnvironmentOceans first seen 7 d ago, last 6 d ago, peak #24
Absolut doubles alcohol content in new Ocean Spray ready-to-drink drinks
Original: Absolut doubles ABV for new Ocean Spray RTDs
Absolut has launched a new range of ready-to-drink cocktails with Ocean Spray that carry double the alcohol by volume of its earlier RTD offerings. The collaboration pairs the vodka brand with the cranberry maker, signalling a push into stronger, convenience-format drinks as competition in the RTD segment intensifies among major spirits companies.
Why now: A major spirits brand raising the alcohol strength of a mainstream collaboration drink is notable news for the fast-growing RTD market.
AbsolutOcean SprayThe Spirits Business
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- Absolut doubles ABV for new Ocean Spray RTDs · The Spirits Business
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